Paradox Interactive Posted on the results of 2019. Data was commented by the general director Ebba Yungerud (EBBA LJUNGERUD). According to her, 2019 became for Paradox The year of preparation for future achievements.

The publishing house is constantly striving to offer their games through those distribution channels and business models that the audience likes Jungurud. Over the past 10 years, Steam has remained the most important partner in this case – for example, sales of the type of “weekend Paradox»In the store Valve always brought a lot of income.

However, the behavior of the https://wilberforceinstitute.uk/what-is-responsible-gambling players changes over time, so the company is very important to maintain relevance and try alternative methods of distribution. As notes Jungurud, In 2019 Paradox She began to upload her games in Xbox Game Pass, launched exclusively in Epic Games Store Surviving the Aftermath and arranged testing a monthly subscription based on Europa Universalis IV. But, of course, to refuse Steam Paradox she does not intend – she only tries to reach out to the new audience.

Jungurud She also told about IMPERATOR: ROME. Users met the game with a squall of criticism, but after a few updates of the score in Steam changed from “mainly negative” to “mostly positive” (apparently, this refers not to the total mass of assessments, but the segments of 30 days). Jungurud Curses IMPERATOR: ROME as evidence of the viability of the approach Paradox – Methodically build and develop their franchises in close community with a community of players.

In 2020, the company plans to launch the largest and ambitious projects in its history, including Crusader Kings III, Vampire: The Masquarade – Bloodlines 2 And Empire of Sin.

The basis for their success was laid just in 2019: Paradox increased investments in development by 34 % compared to 2018 and was more actively invested in marketing. Some fruits are already noticeable: at the end of 2019, the number of unique monthly players in projects from Paradox reached four million-the largest indicator in the history of the publishing house, 30 % more than in 2018.